Decoding and demystifying football

A Bit Of Fun

Pick a sport, any sport, take ideas from it

We're into the festive period. Two years ago, I wrote the silliest things you could do with advanced football tech. If you weren't around back then I recommend it for a good mix of fun and insight into what kinds of data is around. That'

How good is 'good' and how 'good' is Messi?

It’s an unspoken necessity whenever you’re debating who the ‘greats’ of football are that you first need to define ‘great’. Not so much because the definition itself matters, but just so that everyone’s talking from the same starting point. I’ve been interested in that kind of

The silliest things you can do with advanced football tech

It’s Christmastime for those celebrating it [semantically, is it also Christmastime if you don’t?], and so I needed a newsletter topic that I could write well in advance. A recent conversation led to me having such a silly idea that I knew, just knew, that I needed to