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Poking at the sport of football until it makes sense.

Featured articles

The path to now

The path to now

Understand football and you'll understand AI

Understand football and you'll understand AI

What we talk about when we talk about 'analytics'

What we talk about when we talk about 'analytics'

01
Mar

What *would* Football 2.0 look like?

6 min read
25
Jan

The 'Just About Managers'

4 min read
21
Jan

Square one

7 min read
16
Jan

The Grand Rewrite

4 min read
05
Jan

Finding the bench to mark against

4 min read